SEO in a Two Algorithm World: Pubcon Keynote by Rand Fishkin was originally published on BruceClay.com, home of expert search engine optimization tips.
On top of traditional SEO optimization factors (ranking inputs include keyword targeting, quality and uniqueness, crawl/bot friendly, snippet optimization, UX/multi-device optimization) SEOs need to optimize for searcher outputs (CTR, long-clicks, content gap fulfilment, amplification and loyalty, task completion success). In this Pubcon Las Vegas session, keynote speaker Rand Fishkin of Moz talks about searcher outputs and uncovers five elements of modern SEO.
Read our liveblog SEO in a Two Algorithm World.
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