19 Fresh Thoughts on Link Building & Disavow Shared by Top SEO Minds from John Mueller to Neil Patel was originally published on BruceClay.com, home of expert search engine optimization tips.
Among search engine optimization folks there are a couple questions that continually spur on conversation, and one of them is: Link building — is it black hat? The last few weeks have seen a surge of articles and online chats on the topic of link building and its proper place in search engine optimization. Recent discussions about links bring to light the battle-worn wisdom of knowledgeable, go-to search engine optimization minds, like John Mueller and Neil Patel, whose advice has been indispensable in the two years since we first were introduced to Google’s Penguin algorithm update.
We've harvested 19 fresh thoughts on link building, link cleanup and disavowal, covering:
- Link building today — its current definition and role
- Natural vs. unnatural links — staying in Penguin’s good graces
- Disavow files — tools and techniques for backlink cleanup
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