Connecting the Online World to the Offline World with Data: A Round-table Chat at #BIAKNEXT was originally published on BruceClay.com, home of expert search engine optimization tips.
About 90% of buying is offline, but it's very influenced by online. Attribution, then, is more important than ever. BIA/Kelsey Managing Director Rick Ducey moderates a round-table discussion with three professionals, each offering a different perspective:
- Grace Chan, VP Product at Wanderful Media
- Sherry Thomas-Zon, Chief Marketing and Revenue Officer at Retailigence
- Elliott Waldron, Director of Analytics at Placed, Inc.
They discuss how receipts data (vs. point of sale) can inform campaign planning and the purchase journey ... how marketers handle large amounts of data ... and what to expect in 2016 for the in-store experience.
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