Paid Search Marketing Lessons from 2015: Our PPC Virtual Conference Recap was originally published on BruceClay.com, home of expert search engine optimization tips.
Search engine marketing grew up a lot in 2015. Advertisers began looking beyond Google desktop PPC ads to mobile ads across Google, Yahoo and Bing, as well as new sponsored post opportunities on many major social networks. New ad formats targeted the mobile user specifically, and verticals for automotive, hotel, insurance and other industries sprang up, each with its own specific ad types. Remarketing ads (which display to people who previously clicked on an ad or visited a web property but did not convert) became more prevalent; for instance, remarketing in Bing ads became possible for Search and Shopping campaigns.
Our livebloggers captured news and lots of in-depth information from top paid search experts throughout the year. Here we present the four most popular of those to bring search marketers up-to-speed on 2015 developments in pay per click.
Read more of Paid Search Marketing Lessons from 2015: Our PPC Virtual Conference Recap.
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