Hacking Art History to Make Content Stand Out: Liveblog of Katy Katz @Pubcon was originally published on BruceClay.com, home of expert search engine optimization tips.
Katy Katz (@KatyKatz), content director at Inturact, got her BA in art history, and today at Pubcon Las Vegas 2015, she's delivering a talk on how hacking art history can actually help with content creation. Looking at the epic paintings of the past and how artists have crafted them gives content marketers fresh insight into creating quality, high-impact content, according to Katz.
Most people forget 90 percent of what you share, she says. Good content won't cut it anymore. It has to be great. Like Rand Fishkin said in his Pubcon keynote, your content has to be 10 time better than everything else. Read on for tips from Katz, based on the lessons she's learned from the great artists of history.
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